Added value is the market trend, whether it is for white-collars or the bosses. The public has been fascinated by continuing education. In order to come to the forefront of different curriculums, an effective publicity straegy is essential. In this informative era of rapid movement, rely solely on traditional print advertising is not enough; promotion needs to be more elaborative. So we specifically casted University of Southern California the value-added magic, planning the effective one-stop media campaign spanning from publicity strategy consulting, graphic, multimedia advertising production to media placement. We produced print and online advertising, email blasting, helping their success in the market for exposure and maintain its competitive edge.