First-class marketing coheres with first-class publicity strategy. We helped to promote Beck's "Go" Music Campaign with our unique professional perspective; we created the appropriate media campaign to confine the blossom of Beck's! We understand Beck's determination in promoting independent music to highlight its self-confidence brand image. Together with the local independent music label "89268", we kicked off the Beck's "Go" Music Campaign; planning a series of music performances, advertising with the meticulous concept, getting Beck's a highly competitive price to sponsor TVB Paid-Music Channel - "Boom Blog". Through the independent music television, bringing target customers to explore the best of Beck's, leading the brand visibility and image to a higher level. |