Hoegaarden White is not just a beer, but also represents an attitude toward life. We Wiccans and Hoegarrden White both share the similarity of the unique characteristic, which convinced that the traditional stereotype of promotion is not Hoegaarden White's cup of "Beer". Hence, through our interactive, grid-based and innovative approaches, "Taste Your Life With Hoegaarden" embodies the concept of the cosmopolitan living. Letting both the Brand and Consumer experiencing the impressive and memorable surprises!

"What two ideas are more inseparable than beverage and food?" We specifically arranged Hoegaarden White as the TV sponsorship of the Famous British Chef- Jamie Oliver's show "Hoegaarden White Presents: Jamie's Great Escape" on TVB Pearl. The image of "Taste Your Life with Hoegaarden White" is clearly revealed!

Despite sponsoring television program is a good publicity strategy, we certainly can accomplish more than that. To shape up Hoegaarden White's amusing, dignified, and distinguishing ambience, we successfully cast our magical creativities by abandoned the traditional Print and TV advertising with a series of Interactive Campaigns. Leading the audiences and Hoegaarden White into the Art of Living pragmatically. Including:

- Successfully organized the "Taste Your Life With Hoegaarden Party", hosted by DJ Alton Yu, for Hoegaarden enthusiasts' to share the unique philosophy of life. Party highlights were broadcasted on the TVB Pearl to share the taste of Hoegaarden.

- An interactive post-session game hosted by DJ Alton Yu broadcasted after the TV sponsorship. Inviting audiences into the "Taste Your Life With Hoegaarden" by playing online quiz, Party registration and " Hoegaarden White Booklet" requesting.

- "Hoegaarden White Booklet" design and website promotion.

- The Series of Hoegaarden celebrities Interviews and promotion coverage in JET magazine had successfully planted the concept of the "Hoegaarden's Living Art" into audience's heart.